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International Billboard Marketing Sector Overview

International Billboard Marketing Sector Overview

  • Report Title:Global Outdoor Advertising Industry

  • Publish Date:May 2024

  • Number of Pages:504

  • Report ID:5151466

  • Format:PDF

  • Publisher:Global Industry Analysts

$ 5800

Summary

Table of contents

Global Outdoor Advertising Market to Reach $39.2 Billion by 2030

The global market for Outdoor Advertising estimated at US$28.2 Billion in the year 2022, is projected to reach a revised size of US$39.2 Billion by 2030, growing at aCAGR of 4.2% over the period 2022-2030. Traditional, one of the segments analyzed in the report, is projected to record 4% CAGR and reach US$28.3 Billion by the end of the analysis period. Growth in the Digital segment is estimated at 4.7% CAGR for the next 8-year period.

The U.S. Market is Estimated at $6.6 Billion, While China is Forecast to Grow at 5.7% CAGR

The Outdoor Advertising market in the U.S. is estimated at US$6.6 Billion in the year 2022. China, the world`s second largest economy, is forecast to reach a projected market size of US$7.2 Billion by the year 2030 trailing a CAGR of 5.7% over the analysis period 2022 to 2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 2.5% and 3.9% respectively over the 2022-2030 period. Within Europe, Germany is forecast to grow at approximately 3.4% CAGR.

Select Competitors (Total 185 Featured)
- Arnold Aerial Advertising, Inc.
- JCDecaux SA
- Clear Channel Outdoor Holdings, Inc.
- Dusty`s Outdoor Media LLC
- Stroer SE & Co. KGaA
- Gateway Outdoor Advertising
- Sunrise Outdoor Advertising, Inc.
- Lamar Advertising Company
- Adams Outdoor Advertising
- Tyler Outdoor Advertising

Methodology

Our market research methodology is designed to provide the clients with comprehensive and accurate information on various industries and markets. It includes data collection, primary interviews, macro-economic factor analysis, country-level data analysis etc.