DEFINING BLOCKGRAPH’S IDoS
An Identity Operating System (IDoS) is software that communicates with audience data attributes and allows other programs to use that data in an effort to recognize and understand individual audiences and households across channels and devices.
With Blockgraph’s IDoS, companies can find, reach, and measure audiences across TV touchpoints in connected homes. We also help companies connect with and resolve identities via trusted partners, create custom audiences and lookalike models, and action targets across distribution channels.